About the Founders
Bob Cook has been instrumental in Israel tour programming since 1981; first as a tour guide and then later as an experiential program designer. Bob is committed to creating a fun experiential, education-based program for each participant. Each Israel experience should be a personal encounter with our heritage, creating the memories of a lifetime. Bob is based in the U.S.
Bob’s philosophy: We make history come alive, become more meaningful. For many people, this sparks their commitment to Israel and Judaism. The country of Israel itself is a celebration of life. Celebrate life … come to Israel.
Rabbi Lee Diamond, who is based in Israel began his unique rabbinate as an Israel Educator for the Diaspora. Rabbi Diamond has served as director of the Alexander Muss High School in Israel, and Associate Director of the Israel office of the UJR and NFTY Israel programs.
Rabbi Diamond has dedicated his life to sharing the Israel he loves with people and to creating an educational experience for everyone visiting Israel.
Rabbi Diamond’s philosophy: Israel is the stage on which I want to act out the drama of the Jewish people and its creative survival, and to affect people’s lives; everything I do relates to that.
